Dreamtime at the ‘G is the flagship game of the AFL’s Indigenous Round, played between Richmond and Essendon.
The blockbuster match played at the Melbourne Cricket Ground, takes centre stage on the Saturday night of the Sir Doug Nicholl’s Indigenous Round. The game attracts a crowd of 80,000 people and a TV audience in excess of 1 million viewers.
The two teams have been playing in this celebration game since 2005, and were selected because together, the team colours, yellow, red and black, make the colours of the Aboriginal flag.
The match is played during National Reconciliation Week, which is a significant week for the Indigenous community.
Former AFL player and Indigenous rights activist, Michael Long also celebrates The Long Walk, with a commemorative walk from Melbourne’s Federation Square to the MCG, before the game.
The Tigers wear a unique, specially designed guernsey for the match, created by an Indigenous artist.
The profits of all Dreamtime merchandise sales support Indigenous youth.